Meet Our Team

A team of highly experienced, innovative, and knowledgeable franchise professionals leads Welcomemat Services.

Our Franchise Development Team


Prior to founding Welcomemat Services in 2003, Brian spent nearly a decade with two enterprise software companies. Brian was Director of Sales for OSI Software, handling many Fortune 1000 accounts, including HCA Healthcare, International Paper, and Dollar General. Brian also ran a sales division with Platinum Technology which was acquired by Computer Associates. Brian received a BA with honors from Georgia State with a major in marketing, and has completed executive coursework at Northwestern University’s Kellogg School of Management.

Brian is a Forbes Agency Counsel Member and speaks regularly at industry events on many topics including local and data-driven marketing.

Joe is the owner of Welcomemat Services Minneapolis Northwest. Joe found his Welcomemat franchise through a franchise consultant who created a positive and supportive roadmap to business ownership. Because of that great experience, Joe is passionate about creating the same experience for potential franchisees. Prior to owning a franchise, Joe spent several years in medical sales and was a golf professional at several top clubs in Minnesota and Arizona. Joe and his wife Sara have two young and very active children. The O’Brien’s are active servants at their church, enjoy time at the lake, traveling to new destinations, and of course, playing golf.

Franchise Development
& Franchise Owner

Franchise Marketing & Partnerships

Lindsay is your primary contact for Franchise Development. Lindsay focuses on recruiting qualified franchise candidates and supporting them throughout their discovery process. Lindsay received her B.A. in Communication from the University of Colorado and came to Welcomemat from a marketing agency background. Lindsay utilizes her background in marketing and project management to develop and execute campaigns that support corporate growth strategy and building Welcomemat’s franchise network with the right franchisees. Lindsay is passionate about helping new franchisees achieve success.

Our Executive and Support Team

Michelle Mattingly
Vice President of Operations

Venkat Polisetti

Tarra Loftis
Operations & HR Manager

Terry Smith
Production Manager

Mike Elias
Marketing Manager

Headshot of Ashleigh Potts Social Media Marketing Coordinator

Ashleigh Potts
Social Media Marketing Coordinator

Colby Branum
Senior Graphic Designer

Marc Ravelo
Multimedia Graphic Designer

Brandon Bisch
Graphic Designer

April Mosley
Graphic Designer

Jonathan Durbin
Accounting Manager


Kelsey Swan
Client Success Specialist