Our Story


Helping Small Businesses Think Like Big Businesses

Welcomemat Services was founded in 2003 by husband and wife team, Brian and Michelle Mattingly. At the time, Brian was traveling the country working for a big international software company handling many Fortune 1000 accounts and recognized a need for small business to gain access to “big-data” technology to compete with big box retailers and large organizations. So Welcomemat Services was launched with one goal in mind: “How do we build tools to help small businesses think like big businesses?”

Welcomemat’s patented technology and new mover marketing strategy quickly took hold as the most sophisticated welcoming platform in the nation and has evolved to employ data-driven postcards, social media growth and digital and mobile components.

Now headquartered in Atlanta, GA and opening franchises across the country, Welcomemat Services has over 57 franchisees in over 22 states. Over the past decade, Welcomemat has been featured everywhere from the Wall Street Journal to CNBC and has made Entrepreneur Magazine’s Franchise 500 Ranking for the past 5 years in a row.

Why Franchising?

“Local ownership was important to us. We also knew we had a model that offered a great opportunity for entrepreneurs to leverage. Helping others was always a core focus at Welcomemat and the opportunity to help others start businesses was in line with our values.”

Brian Mattingly

Welcomemat Services CEO

We found that our business
model thrives at the local
level, so we developed a
software sophisticated
enough to provide results,
but simple enough for
qualified franchisees to
leverage as local marketing
experts in their communities.


With the core Welcomemat
program as well as tools
developed from the
Welcomemat patented data
tracking, each Welcomemat
franchisee runs a local marketing agency offering big business solutions at the local level.

Welcomemat’s Core Values


the quality of being honest and having strong moral principles; moral uprightness.

trustworthy • respect • loyal • transparent


the energy and determination to succeed; an organized effort to acheive a goal.

motivation • tenacity


having an obligation to do something, or having control over or care for someone, as part of one’s job or role.

reliable • accountable


the quality of being outstanding or extremely good.

commitment to follow the system

Problem Solving

the process of finding solutions to difficult or complex issues.

positive focus • encouraging

Attitude of Service

building an effective service program begins with attitudes that are accomodating, action-driven, and friendly.