We at Welcomemat believe that any good franchise system is only as good as its franchisees. We truly care about who joins our team, so we place a strong emphasis on selecting the right franchisees during our discovery process.
Owning a Welcomemat Services franchise is an exclusive opportunity for qualified entrepreneurs to leverage, providing all the necessary tools to build a long-standing business in the $151 billion local advertising industry.
Key Traits:
Empathetic – Share a common desire and drive to help others.
Consultative – Our franchisees possess the ability to work directly with clients guiding them to the right marketing solutions and helping them understand how to harness the power of data.
Gregarious – Enjoy being out and about talking with others vs. sitting behind a desk.
Self-Structured – Possess a deep understanding of what it takes to build a business and a disciplined work ethic.
Dynamic – No matter how big a Welcomemat franchisee wants to grow, they still must get out and learn the business at first and relate to various types of business owners.
Common Misconceptions:
“I need to be a professional in sales or marketing to own a Welcomemat Franchise.”
New franchisees receive very comprehensive sales training and a 6-month launchpad program to give them all the tools they need to succeed educating local business owners about our data-driven marketing solutions. We’ve found that many of our top franchisees have a background in sales, marketing, professional management or consulting, but our model does not limit qualified franchisees to any specific type of professional background.
“If I invest in a franchise, I just need to turn on the open sign and I will start collecting money.”
Franchising is a model and requires a strong operator to execute the model. As with any business, hard work, dedication to follow a system, passion, and a long-term strategy are all required to make a business successful.
“I have great corporate experience, so building a successful franchise should be easy for me.”
With experience comes wisdom, however, learning how to be a business owner in a franchise system requires patience. In franchising, it’s important to realize that previous work experience and a strong resumé is not necessarily an indicator of success. Top franchise owners are able to put previous experience aside and approach their new business as a great student hungry to learn.
Additional Qualifications:
- Cultural fit with our mission to excel at helping others succeed and prosper.
- Qualified individuals should have a net worth of $100,000.
- Our franchise model provides flexibility to our franchisees, but as with starting any business our franchise candidates must be seeking a full–time role and possess self–structure and a drive to succeed.
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