The Welcomemat

With 30 million small businesses in the United States and a $151-billion local advertising market, Welcomemat Services franchisees have a tremendous opportunity to build a long-standing and scalable business that provides a wonderful recurring revenue stream.


Franchise with Low Startup Costs

Welcomemat Services is a franchise with low startup costs and a no overhead, no inventory business model. Learn more!

Protected and Exclusive Territory

We give you the freedom to choose your own protected territory with a population size of 350,000 – 500,000. Multi-unit options are also available.

Access to Patented Technology, Systems and Processes

Franchisees offer Welcomemat’s patented data tracking system that allows clients access to measurable results, demographic information on responders, and a fully- automated customer database.

Home-Based Office or Expanded Office

To start, Welcomemat is a home-based franchise opportunity with scaled track options for those wanting to grow bigger businesses and build out offices and teams.

Comprehensive Training and Ongoing Learning Opportunities

Our comprehensive training program guides new franchise owners every step of the way. Regular training opportunities are offered throughout each year for new and existing Welcomemat franchisees. Learn more!

Complete Fulfillment Operations Provided by Franchisor

All digital, social, and print production work is handled by the home office. Corporate also takes care of monthly invoicing, credit card processing and reporting, removing heavy administrative and bookkeeping work.

Lead Factory / Marketing

The Welcomemat lead factory is a state–of–the–art omnichannel marketing strategy designed to provide a flow of leads to franchisees. As well, our national partnerships, trade shows and PR presence create further awareness and warm leads across the country.

Proven Business Model and Network of Support

Welcomemat’s proven business model and full–service front and back–office support allows franchisees to focus on growing their business and building up a monthly recurring revenue stream.

“One reason you buy a franchise is that it is great to be your own boss, but also I didn’t have to reinvent the wheel. So having the operational side of things already taken care of with Welcomemat Services and the support system at the home office in place has been wonderful.”

- Erin Hunter

Franchise Owner, Welcomemat Charlotte

infographic of at a glance numbers that show franchise advantages

Welcomemat Services CEO, Brian Mattingly recently sat down on the floor of the NYSE to discuss the power of the new mover consumer segment.


Recurring Revenue


Welcomemat Services is a subscription business model – meaning our customers subscribe to our franchisees’ services. Subscription business models can create compounding growth that makes for a solid foundation for any business.

Our model also features multiple revenue streams. Welcomemat Franchisees own their own local marketing agency, introducing local business owners to our renowned new-mover marketing program and additional revenue streams including our local digital and social media marketing services and proprietary perfect match postcard program.

“We’ve been using the Welcomemat program for approximately 18 months, and we have seen such an influx of new customers that I can tell you now that we will always use Welcomemat!”

- Danny Radford

Owner, Friendship Auto Care Center