Frequently Asked Questions

Who is Welcomemat Services looking for to start a franchise?

Welcomemat Services is an exclusive opportunity for potential franchisees who take commitment seriously and are looking to join a growing organization.

Most Welcomemat franchisees have experience in sales, marketing, business development, or have worked in a customer–facing environment. They enjoy meeting new people and working out in their community. They are self–starters who can work independently, and have the drive and commitment to succeed in what they do for the long–term.

How do Welcomemat franchisees help local businesses?

Welcomemat franchisees are passionate about the same things we are – helping local businesses grow and succeed. As a Welcomemat franchisee you help local businesses gain access to high level marketing solutions at an affordable price.

The core Welcomemat program helps business owners to make smart marketing decisions by connecting them with those who have newly moved into their communities. Welcomemat has also utilized 15+ years of redemption data to offer additional data-driven marketing solutions at the local level, including perfect match postcards, social media management and growth and digital offerings. Multiple revenue streams allow our franchisees to offer an omnichannel solution for their clients, bringing in a stream of new customers to their doors every month.

How does Welcomemat Services differ from other franchise companies?

In the marketplace, Welcomemat Services is a premiere solution that uses patented technology to lift it far ahead of any competitors. Check out the Franchise Advantages page to read more about why we stand out from other franchise companies, or contact us today to Set Up a Webinar.

How big will my Franchise Territory be?

A single-unit franchise investment provides for a protected territory consisting of contiguous zip-codes making up an approximate population size of around 250,000 to 500,000. Each territory is  defined by a minimum of 2,200 average monthly new movers.

How much does it cost to start a Welcomemat franchise?

The estimated required investment for a single, home-based franchise unit ranges between $61,080 to $88,930. This amount includes the franchise fee of $47,000. As with any new business venture, it’s important that you have the capital needed to adequately fund your business.
Investment Table

Is the Welcomemat franchise owner operator or can I build out a team?

At Welcomemat, we have some franchise owners who never want employees. They enjoy the autonomy of running their own business for themselves. At the other end of the spectrum, Welcomemat Services has some franchise owners who have offices, staff and multiple territories. The franchise model is built to satisfy the goals of any owner.

Are there ongoing fees paid to the Franchisor?

As with any good franchise system, franchisees are to be required to pay royalties that are to the greater of 6% of gross revenues, or an established flat fee per month. Royalties are designed to provide support for the corporate office so the corporate office can provide support to the franchisees. There may also be monthly fees for administrative or technology services provided. These fees allow us to fund our ongoing support services and the continued development of procedures, marketing tools, lead generation, training programs, and product and systems upgrades that make our franchisees businesses stronger.

Are there any advertising fees?

Franchisees contribute up to 2% of gross revenues into a brand development fund. Collected funds are used to develop innovative marketing strategies to promote the Welcomemat brand and generate leads for our franchisees both on the national and local levels.

Is financing available?

No, we do not typically offer direct financing to franchisees. We may be able to provide references to qualified financing or lending agencies, on a case-by-case basis.

How do I get started?

If you are interested in finding out more about opening a Welcomemat franchise in your area, contact Lindsay at or 404-841-2226 ext. 124. You can also click here to schedule your Introductory Webinar with our CEO, which is the first step in our Franchise Award Process.