image of Welcomemat CEO discussing proven business model on Fox Business News

Welcomemat CEO sits down with Fox Business News

Brian Mattingly discusses the state of the economy and Welcomemat's proven business model on Fox Business News. "When you talk about economy, a lot of local businesses are seeing that their actual cost per acquisition of clients has gone up because consumers have access to so many different types of media - so it's important that businesses pay mind to data, analytics and things like that to better use those dollars and be more effective with their spending" -Brian Mattingly,…...
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Collage of photos from Welcomemat's annual conference

Top Franchise Celebrates Landmark Year at Annual Conference

"Own. Grow. Flourish." was the theme of Welcomemat Services 2018 Annual Conference. And the top franchise brand truly continued to grow and flourish over the past year. The conference marked one year since the launch of Welcomemat Engage, a new advanced technology product line that was introduced to revolutionize each franchisee’s client offerings and provide additional revenue streams for franchise owners to grow their business to new heights. The addition of these new products in email, social, and data-driven postcards coupled…...
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cartoon of Richmond, VA and Welcomemat logo

New Turnkey Franchise Helps Richmond Businesses

After over 17 years of successful sales careers, Leon Brownlee teamed up with an experienced career coach and determined that investing in a turnkey Welcomemat franchise was the clear fit for him. Opening Date: February 2018 Learn More About Leon Brownlee of Chesterfield, VA: Born and raised in Tennessee, Leon Brownlee and his wife Kirsten moved around a bit for their careers and ultimately settled in Chesterfield, VA in 2005. Prior to starting his turnkey Welcomemat business, Leon held an…...
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Photo of advertising franchise founders Brian and Michele Mattingly

Advertising Franchise Founders Celebrate Spouses Day

January 26th is National Spouses Day! While many might think going into business with their better half would never end well, Brian and Michelle Mattingly took a leap of faith and decided to start Welcomemat Services together in 2003 Prior to founding Welcomemat Services, Brian was traveling the country working for a large software company handling many Fortune 1000 accounts and saw a need for small businesses to gain access to “big-data” technology to stay competitive. So, at a time…...
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cartoon of Chicago skyline and Welcomemat logo

Marketing Careers: Chicago Native Opens Welcomemat in Area

After holding many successful marketing careers, Julie Kimball decided to go into business for herself by partnering with Welcomemat Services. Julie is passionate about creating measurable results through direct marketing, and she is excited to use Welcomemat’s data-driven marketing services to help the small businesses in the suburbs that she grew up in and around. Opening Date: October 2017 Location: Julie is now the second Welcomemat franchisee in the Chicago area! Julie’s territory includes the south and southwest suburbs from…...
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Photo of Matthews, NC town

B2B Franchise Celebrates Business Climate in Matthews, NC

Erin Hunter worked for Brian and Michelle Mattingly out of college when the couple’s Welcomemat Services concept was starting to take off. Years later, Hunter returned to the company by starting a Welcomemat Franchise in Charlotte, NC. “The biggest difference between working for Welcomemat Services then and now is how much the company has grown,” said Hunter. In 2017, Entrepreneur Magazine recognized the company as the top advertising franchise in the country. Welcomemat Services used the data-driven principles that power…...
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cartoon of downtown Sacramento with Welcomemat logo

Sacramento Hosts its First Turnkey Welcomemat Franchise

Roseville, CA native John Alway has opened a Welcomemat in his hometown, a turnkey marketing franchise that will serve local business owners by introducing them to new repeat customers. John Alway, Welcomemat Franchisee Opening Date: October 23, 2017 John’s Background: John worked as a chemical engineer in manufacturing personal care beauty products in leadership roles of increasing responsibility over the past 29 years. Having moved quite a bit in his career as a chemical engineer, Alway had experienced his share of stress…...
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blog header with skyscrapers and welcomemat's top ten growth markets logo

Welcomemat Announces Top 10 Growth Markets for 2018

‘Tis the season to celebrate local businesses! As we come off of Small Business Saturday and finalize our holiday gift shopping, we advise you to cherish not only your favorite local shops and restaurants, but also your community that supports these small business champions. Welcomemat Services has committed to celebrating local communities all season long by using the data-driven principles that power our services towards uncovering America’s Top 25 Best Neighborhoods for Small Business 2017. And just as every great…...
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